“We didn’t want to be the biggest bike company in the world, just the best” was the trio’s shared maxim. Together Jim, Bill and Michael developed a singular goal: to build a bicycle brand dedicated to technological innovation and unmatched quality.
Since those fledgling days the Felt brand has grown far beyond its triathlon roots, and today includes a complete bike line that touches all of cycling’s various disciplines. Whether climbing the highest peaks of the Tour de France, bombing down single-track, racing your first triathlon, or commuting to work, Felt delivers a bike with uncompromised performance, maximum comfort and optimized efficiency.
On the competition front, Felt is a dominant player. Highlights include dominating wins at all three grand tours, the Project London track team shattering the U.S. team sprint record and Kristin Armstrong’s time trial victory at the Tour of California. Other notable Felt driven efforts include triathlon star Andi Böcherer’s victory at the Ironman 70.3 European championships, Thomas Litscher’s U23 UCI Mountain Bike World Championship and of course, Mirinda "Rinny" Carfrae's amazing record-breaking performance at the 2014 IRONMAN® World Championships.
We don’t take shortcuts with our products and our athletes don’t take them when they’re conquering their worlds.
Whether it’s on the snow, road, dirt or trail, see what pushes them beyond their limits. #NOSHORTCUTS
All Focus products are born of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus range is inspired by the pursuit of the finest in cycling technology.
In order to meet the performance criteria that let top-flight cyclists reach the top of their game, Focus is intent on embracing and developing cutting-edge innovation to empower our riders.
Our quest for perfection in Focus products is embodied in the phrase ‘German Engineered’. Every member of the Focus development staff strives towards the exacting standards behind this philosophy.
Passion. Performance. Perfection.